Insurance bread, milk and car
The article by Andrew Bowen
With increased competition between supermarkets to gain market share and improve profitability, has diversified the range of our products stronger. Well, have three chains, Tesco, Sainsbury and Asda that their brand can sell everything, including all the things caught Car . Car insurance is one of those very boring expensive products that you hate to pay, but have no other choice if you want a car to drive on the streets of Britain. Why would supermarkets want with such a seemingly expensive pain in the pocket are brought together? Well, it seems that the public thinks it’s a great idea and buying into these stores by the thousands in the belief that cheap if the supermarkets are selling it. The strange thing is that the companies behind these deals that are actually underwriting risks on a car accident are the same companies that were selling your car insurance policy for years. Tesco for example seem to be an incredible success in the sale of auto insurance for their customers with statements proclaiming that save you? 150 to some of the leading insurers in comparison. Tesco is obviously not an insurance company. If you look closely at the bottom side of Tesco car insurance, you’ll notice that says that the policy is insured and guaranteed by a company called UK Insurance Limited. Who on earth is this company, you may ask. UK Insurance Limited is part of Royal Bank of Scotland, which also has a direct line with Churchill and Privilege Sainsbury state that you can save up to £ 165 on your car insurance from other leading insurers -.. £ 15 better than Tesco, of course, like Tesco, Sainsbury is not an insurer can not. A quick glance at their website shows that the policies are prepared and administered by esure, part of Halifax Bank of Scotland Group. Maybe Sainsbury are about to swap Jamie Oliver for Michael Winner -. maybe not Asda, they you “the best possible insurance protection” to give and offer a discount of 10% when you buy online. Of course, like Tesco and Sainsbury, Asda is not an insurer. Asda have decided to offer with Norwich Union, its policies. The insurers are desperate to get into bed with supermarkets. It allows them to dress up their car insurance products with a brand name known and familiar. This is a good business and a smart way to make lots of new customers very quickly. Ironically, however, some of these “new” customers who already have with the insurer. Without knowing it, they can end termination or non-renewal of their existing policy, but stay with the same insurance company via the cheaper supermarket option. From the perspective of customers, the result of all this, hopefully, cheaper car insurance, which is at the end of the day is what everyone wants. Who is the insurer’s business is probably not a big problem for people. In the long run, if the actual underwriting results of these offers are very profitable for the insurer continues to offer the supermarkets good rates for their customers, it will be interesting. One thing is for sure, I do not see a direct line advertising bananas six for a pound soon. Copyright (c) 2006 accept direct auto insurance